Brand Stories

Engage, Connect, Inspire

“Marketing is no longer about the stuff you make, but the stories you tell.”

-Seth Godin

Today’s consumers aren’t just buying a product or service, they are also buying into the business or organization’s values, mission and philosophies. They want to see the faces behind the purchase, and hear stories that make them feel something. There are thousands of choices out there, but ultimately you want people to choose YOU!

If you are not showing up as your true and authentic self, then you are missing an opportunity to connect and grow your brand to its full potential. “Companies today not only need to do good; they also need to tell stories about the good that they’re doing so consumers know about it. It’s not a nice-to-have anymore; it’s a necessity.”

My Storytelling Process

Part I: Discovery

Through a combination of research and guided conversations, I will learn about you and your business, help you discover your story, and identify the most effective ways to share it. Products could include:

  • Brand Audit
    Are your values and brand identity clearly identified, consistent, and easy to understand?
  • Website Audit
    Are you showing AND telling, or are you primarily relying on written content? Does your site reflect your brand identity and share your story effectively?
  • Social Media Audit
    Are you using your social media platforms effectively to optimize audience engagement?

Part II: Content Creation

I will use stunning visuals to help create a compelling narrative and bring your story to life. Products could include:

  • Combination of Documentary/Lifestyle photography
  • Heart-Centered Filmmaking
    I work with you to create a storyboard and script, and then bring your story to life as a fully edited brand film
  • Additional Creative Content
    (e.g. Stop-Motion, Gifs, Cinemegraphs)

Part III: Implementation

Utilizing a wide variety of options we will work together to create a detailed implementation plan which could include the following:

  • Storytelling Workshops
    I can facilitate a workshop for you and your team to help you clarify your brand identity and identify your strongest stories to share
  • Presentation Coaching
    Need help effectively sharing your story and feeling comfortable speaking in front of a crowd? I can offer 1-on-1 coaching and strategies to help you feel strong and confident in any situation.
  • Social Media Storytelling Strategy
    Identify the best content for each platform and create a plan that works best for your company engagement.
  • Additional Content Creation (on retainer for a predetermined period of time)
    Photos, additional video options, stop motion, written blog posts, program design, curriculum design

No two clients are alike and everyone has their own unique story to share. Together we can create a custom, concierged package tailored to your individual needs.

Let’s Chat! Sign up for a free story consult today!